Organic search and SEO are often seen a primarily about securing traffic to a website through achieving a high ranking position for a keyword.
Less is mentioned about the user experience optimisation and hardy anything at all about analysing data provided by Google Analytics and Webmaster tools (now Search console.)
Webmaster tools provide a small degree of communication between Google and a webmaster or person responsible for the website.
It and can provide critical insight into the lack of a website's performance. Read more.
However the majority of its tools are basic and are really more about problem solving and looking into new codes that Google wants to introduce; example structure data. The real data is in Google Analytics.
The first thing to remember about GA is that is it free, although there is an enterprise paid for version.
Why, because the free version is not infallible and the statistics it provides will not always correlate with other stats packages.
That said it is a highly complex, well written piece of software that uses a clearly defined graphical interface to illustrate web traffic behavior and source.
UX analysis is normally closest to the money as it is controllable, whereas data only driven analysis is the result of SEO /PPC / Social media campaigns.
Common UX data may include gauging ' acquisition'. Acquisition is all about where the traffic originated from.
But this in itself it not really useful.
Correctly used GA data can help streamline a content strategy through looking at user's journeys through the site's content and identifying pages where users either exit the site or enquire/buy or which pages drive revenue.
We have worked with a number of businesses helping them to fully comprehend their web traffic and to gain real insight into their customer.
If you are reading this page because your digital marketing campaigns are not bearing fruit and you would like to know not just WHY but how to fix it then please give VC a call on 020 8405 6419.
The first half an hour with a consultant is FREE and could end up saving you money in the long term.
We are always here. We enjoy hearing about new project and solving issues. Call 020 8405 6419. If we can't help we will say so and maybe point you in the right direction.
An advantage of using a creative London SEO agency like Vanilla Circus is that we are expert at harnessing the creative to the technical.
What this gives our clients is cutting edge technologies that increase their Google ranking position effortlessly. About VC.
Often our clients cannot believe the results we manage to obtain in a short space of time.
Pages that has languished on page 2 suddenly make an appearance in the top three results on pages 1.
VC: We are a professional digital media company with 14 years of online experience based in London SW19, that your business can use to increase your website's traffic.
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